What is IQO's

If you’re an adult smoker looking for a better alternative to continued smoking, IQOS is here to support you on your journey. Just like the 12.7 million adult IQOS users around the world* who are already on that same journey. 

By offering a modern twist on the classic taste of tobacco, IQOS is at the forefront of science to help make real change a reality.

Why switch?

Whether you’re looking for satisfaction, savings or a less harmful alternative to smoking, see the benefits of switching below.

Real tobacco. IQOS heats real tobacco sticks called HEETS, offering true tobacco taste and satisfaction.

Cigarettes produce tar, IQOS doesn’t.

“Tar” is the residue from smoke after a cigarette has burned. IQOS does not produce tar because it heats tobacco instead of burning it. It generates an aerosol residue that is fundamentally different from “Tar” and consists of significantly lower levels of harmful chemicals.* Switching completely to IQOS is less harmful than continuing to smoke.**

Important information: The absence of tar does not mean that IQOS is risk free. IQOS provides nicotine which is addictive. 

*Average reductions in the levels of a range of harmful chemicals (excluding nicotine) compared to cigarette smoke.

** Source: Based on the totality of evidence available for IQOS in comparison with continuing to smoke.

Savings Calculator

20 HEETS tobacco sticks cost £5 RRP, less than half
the average price of a pack of 20 cigarettes.*

Use our savings calculator to work out how much you
could save by switching to IQOS.

*Assuming average price of cigarettes at £11.94 per pack. Source: ONS dataset. Average price - Cigarettes 20 king size filter, Nov 2021.

No second-hand smoke.
No impact on others.

No smoke, less smell, IQOS has significantly less effect on the air around you than cigarettes. It's a better choice in every sense.

Important information: IQOS is not risk free.

Cigarettes produce high amounts of carbon monoxide, IQOS doesn't.

Cigarettes burn tobacco, which produces high amounts of carbon monoxide. IQOS doesn’t burn tobacco, producing on average 98% less carbon monoxide (CO) and significantly lower levels of other harmful chemicals compared to cigarettes.*

Important information: This does not mean a 98% reduction in risk. IQOS is not risk free, and delivers nicotine which is addictive.

*Source: We measured the levels of certain harmful chemicals prioritised for reporting by renowned public health organisations, and these are reduced on average by 95% compared to the smoke of a cigarette (nicotine excluded).

 "You must be over 18 to purchase this product. We have an effective age verification process provided by VerifyMyAge. We will not sell to persons that do not meet the age restrictions for this product and by continuing with this purchase you hereby consent to the personal data for age verification purposes."